SHINHEE PARK
Daks 2022
#HAPPYDAKSGIFT
Instagram Viral (2022)
Art Director / Florist
Location : Seoul, Korea
Reference
New year / Flower / Ribbon / Blooming / Vitality / Sunshine
Original Location
Flowers were used to express the bright and vibrant Lunar New Year's energy
and were filmed with bright lights and white backgrounds.
Cuckoo Inspure
TV Advertisement (2020)
Art Department
Production Designer : Kotji Kim
Location : Namyangju, Korea
Reference
Geometry / Simple / Arch
Unlike ordinary home appliance advertisements, we wanted to create aesthetic and sophisticated advertisement.
Therefore we chose a surreal space as the background.
We also used limited colors to make it look more different from reality and a distinct space.
Computer Modeling
Used Tool : Sketchup
Set Construction
Reencle Gravity Zero
TV Advertisement (2023)
Art Department
Production Designer : Yoonmin Lee
Location : Paju, Korea
Storyboard
We made a long set connected horizontally to shoot a one take dolly tracking shot.
It was intended to show the light and comfortable use of the food waste disposal machine anywhere in everyday life.
Porch
Friend's House
The bright yellow wallpaper and wooden furniture were placed to create a comfortable mood of a friend's house.
The lighting was also bright, giving a lively feeling.
Recording Studio
The cost of creating the monitor was unaffordable, so we attached screen-printed stickers on the acrylic plate
and shot the light from behind. I was satisfied because it looked just like the real monitor on the screen.
Office
To clearly show the usage of the product by space,
the office was created in mostly monotonous tones to make it look like a work-focused space.
Dining Room
The kitchen, the last space of the set, serves as a place for families to gather, so props such as a fireplace were used
to create a warm atmosphere. We also installed a large chandelier for warm lights on the ceiling.
Jangsu Makgeolli (rice wine)
TV Advertisement (2020)
Art Department
Production Designer : Kotji Kim
Location : Seoul, Korea
Reference
Oriental / Hanok(Traditional Korean-style House) / Bamboo / Moonlight
Prop Design
designs of 31day Makgeoli (rice wine)
designs of order-made refrigerator
Jangsu bar sign designs
Korean traditional patterns were used to show the beauty of Korea.
While using antique elements, it was arranged with modern flooring and walls to give a sophisticated vibe.
